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September 3, 2012

We’re pretty thrilled that one of the world’s leading car brands, Ford, used a track produced by The Firm to advertise its latest cutting edge model.

The euphoric electro accompaniment for the online ad layers analog synths, cool electric guitars, and drums, building momentum as the ad unveils the exciting state-of-the-art technology behind the powerful new Focus ST.

The modern and uplifting track that features on the ad was a collaboration between The Firm’s director Bob Bradley, alongside resident composers Matt Sanchez and Steve Dymond. Watch the ad and listen for yourself: http://www.ford.co.uk/Cars/Focus/Focus-ST

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The most comprehensive software/hardware hybrid! @NI_News #Maschine deep in production for #FutureDiscoFunk https://t.co/eCm9MqpY8U
Posted 16 Oct
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